Soon To Come, My New Book: Big Pond, Small Pond

Here is the draft intro for my book. Hope you like it. ;)

BIG POND, SMALL POND - Understanding Each Other - Business and Marketing to the Rich and the Poor
- by Tony Agudo 06072023

Chapter I: Introduction

Being in many businesses for the past decades, I have been involved with marketing and selling various products and services, ranging from those affordable and those very expensive (such as real estate). On one particular instance, when I was not having much success with creating interest and sales with what I saw was a great and highly relevant product, a mentor of mine in the business said: "Tony, I know you're such a great marketer, you're good with effectively educating the people about the benefits of our product. But I think you are just fishing in the "wrong pond"... This was the thought that led to the creation of this book. It had started in me the desire to understand the dynamics of the rich and the poor, the "the big fishes" and the "little fishes". I hope that this book helps you, dear reader, to understand and empathize, to take action, and hopefully contribute towards creating a more equitable, empathetic, and happier society.

A. Explanation of the Metaphor: Big Pond (Affluent Market) vs. Small Pond (Poor Individuals)

In this introductory chapter, we lay the foundation for understanding the metaphorical concept of the Big Pond and the Small Pond. The Big Pond represents the "big fish", the affluent market, characterized by individuals with higher purchasing power and access to resources and opportunities for economic gain. Conversely, the Small Pond represents individuals who are economically disadvantaged or living in poverty, facing various challenges due to limited financial means, with little or no access to opportunities and capital.

Would You Believe This Guy is 56 Years Old???

 

Looking at Chuando Tan of Singapore and looking at myself, makes me think of how much I have let myself go. Hahahaha... But it does speak of possibilities, making me think that - "Hey, I don't have to look and feel like this." It means that we don't really have to look the way the majority of 50 year olds do. 

We have to recognize that the reason why Chuando looks and feels like a 20 -30 year old is because he has "paid the price" to be that way. In a similar way, we ourselves can improve our bodies, the moment we DECIDE and COMMIT to do whatever it takes to make our health better!

One of the Best TED Talks on Success (for Me)

This talk of Rosabeth Kanter at TED is one of the most basic, yet to-the-point success guides I've come to greatly value, not only for its directness, but also for its simplicity.

Whether you're looking to start your journey towards self-development, or a business, this talk gives sensible and practical pointers. Much recommended watch folks. Take notes. A real gem.

6 Keys to Leading Positive Change

1. SHOW UP – if you don’t show up, NOTHING HAPPENS. Be there. Many veteran success coaches and mentors consider this the FIRST STEP to success... Most people don't even realize they have missed something really life-changing, just because THEY DID NOT SHOW UP.